With a market size of almost $3 billion and with a presence in hundreds of thousands of homes across the globe, artificial grass has come leaps and bounds from its early days. Originally created in the 1960s, first-generation turf was simply short-pile fibers without infill that hardly looked or felt like true natural grass. Even as recently as 20 years ago, synthetic grass lawns were notorious for having a sharp and plastic-like finish that made it an unappealing option for many. However, recent innovations pioneered by Synthetic Grass Warehouse have revolutionized the global turf industry and transformed synthetic grass into a highly desired landscaping alternative for homes, businesses, athletic fields, and more.

According to the Synthetic Turf Council’s “Synthetic Turf Market Report: North America 2020”, the United States makes up more than 90 percent of the North American synthetic turf market, with the largest portion of installations occurring in the Midwest region. This is followed closely by the West and the Northeast. Demand in the South isn’t far behind, and this region is expected to experience up to 10 percent growth through 2022.

Artificial grass has experienced a tremendous growth in demand over the past several years for three key reasons: improved sustainability, enhanced performance, and enhanced usability. Improved sustainability is a major driving factor in the uptick in installations across North America, as homeowners become more eco-conscious and considerate in their purchasing decisions. Due to the near elimination of watering requirements as well as pesticide and fertilizer use, artificial grass is generally considered much more sustainable than natural sod and helps preserve the local ecosystem. As climate change continues to become more prevalent in the national dialogue, artificial turf’s eco-friendly benefits will likely drive a consistent increase in installations.

The water conservation that makes it popular among the eco-conscious also makes it a popular choice among homeowners seeking low-maintenance landscaping solutions. The enhanced usability of turf makes it a superior option to natural grass in virtually all climates — it doesn’t need to be watered to maintain its color, no fertilizers or pesticides need to be applied, it doesn’t need to be mowed, and it dries more quickly to allow for more hours of use. The modern American leads a busy life and is looking to cut down on chores and unnecessary maintenance wherever possible, making synthetic grass a standout landscaping alternative.

Finally, rapid advancements in the synthetic turf industry related to the safety and performance of turf products are creating an improved perception of artificial grass. Turf products themselves have become much more visually appealing and realistic-looking versus the first-generation turf products of the 20th century, and application-specific materials make turf suitable for a wider range of applications, such as pet areas, sports fields, playgrounds, and many more.

The synthetic turf industry has experienced a meteoric rise in popularity over the past decade, and that trend is expected to continue well into the 2020s. If you’re a property owner seeking an eco-conscious, low-maintenance, and aesthetically pleasing landscaping solution for your home or business, there’s no better choice than artificial grass from Synthetic Grass Warehouse. We have been an industry leader for more than 15 years, with one of the biggest inventory selections on the market and an unbeatable 15-year manufacturer warranty on all products. If you’d like to speak to one of our representatives about the best synthetic turf product for your next project, give us a call today at (800) 730-2675 and get started.